Land Rover LRX Hybrid Concept unveiled

Released on: January 29, 2008, 9:59 pm

Press Release Author: Cris John

Industry: Automotive

Press Release Summary: Land Rover unveiled a vision of its future recently (January
13, 2008) at the North American International Auto Show (Detroit Auto Show) with the
world debut of the LRX hybrid concept - a bold evolution of Land Rover design that
indicates the brand's progressive shift into new areas of the market while remaining
true to its core values. As the company prepares to celebrate its 60th anniversary
during 2008, the three-door LRX, with its more compact size, lighter weight and
sustainability-focused technologies, clearly addresses the needs of a changing world
and offers the potential of 120 g/km CO2 emissions.

Press Release Body: Land Rover unveiled a vision of its future recently (January 13,
2008) at the North American International Auto Show (Detroit Auto Show) with the
world debut of the LRX hybrid concept - a bold evolution of Land Rover design that
indicates the brand's progressive shift into new areas of the market while remaining
true to its core values. As the company prepares to celebrate its 60th anniversary
during 2008, the three-door LRX, with its more compact size, lighter weight and
sustainability-focused technologies, clearly addresses the needs of a changing world
and offers the potential of 120 g/km CO2 emissions.
For more details contact Island Lincoln Mercury Jaguar Land Rover, the leading
dealership for new and pre-owned Lincoln, Mercury, Jaguar and Land Rover vehicles at
Merritt Island, Florida (FL). Visit http://www.luxurychallenge.com or call
866-415-9833.
\"The LRX concept delivers the powerful message that we are as serious about
sustainability as we are confident about the continuing relevance and desirability
of our vehicles,\" Land Rover's Managing Director Phil Popham said. \"LRX is in every
respect a Land Rover, but it's a very different Land Rover".
LRX is described as a cross-coupé and dramatically extends the scope of what Land
Rover represents. LRX has been conceived as a premium vehicle, designed to appeal to
new customers in the luxury and executive sector - those who want many of the
benefits of an SUV and the presence of a larger vehicle, but in a more compact
package.
Its compact size is one of its greatest assets, which will appeal to anyone who
wants the versatile ability of an agile SUV with the cachet of the Land Rover name.
In addition, its lower weight and the reduced aerodynamic drag resulting from the
smaller frontal area would help give significant gains in fuel efficiency and
reduced CO2 emissions.
LRX is conceived as a highly fuel-efficient, U.S. Federal-specification, 2.0-liter,
turbodiesel hybrid, capable of running on bio-diesel. In combination with other Land
Rover technologies, this powertrain could reduce fuel consumption by as much as 30
percent compared with other SUVs of comparable size, and reduce emissions to
approximately 120 g/km.
The design of LRX was developed entirely in-house by Gerry McGovern's team, driven
by a passion to create a vehicle that truly represents Land Rover's future thinking.
The interior of the LRX concept clearly demonstrates how a compact Land Rover can
still be roomy, practical, versatile - and sophisticated. Although LRX is compact,
clever use of space makes it impressively roomy, and many neat design touches
maximize its practicality.
For more details contact Island Lincoln Mercury Jaguar Land Rover, the leading
dealership for new and pre-owned Lincoln, Mercury, Jaguar and Land Rover vehicles in
Merritt Island, Florida (FL). Island Lincoln Mercury Jaguar Land Rover offers
several features at its dealership, such as Finance Specials, Weekend Specials, New
and Used Vehicle Specials, Pre Owned Specials and Lease Specials. Please visit the
website at http://www.luxurychallenge.com for more details.

Contact: Island Lincoln Mercury Jaguar Land Rover
1850 East Merritt Island Causeway
Merritt Island, FL 32952
Ph: 866-415-9833
Website: http://www.luxurychallenge.com

Web Site: http://www.islandlincolnmercury.com/

Contact Details: Island Lincoln Mercury Jaguar Land Rover
1850 East Merritt Island Causeway
Merritt Island, FL 32952
Ph: 866-415-9833

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